Joico Color Endure Shampoo
Designed for long lasting color. Step 1 in the 3-step regimen. This color-maintenance shampoo gently cleanses while protecting the vibrancy and longevity of color treated hair without disturbing color molecules. Hair color lasts longer, hair is softer, more manageable and stronger.
Directions: Apply to wet hair and lather. Rinse thoroughly. Repeat if necessary. Follow with Color Endure Conditioner.