This product has been discontinued the replacement is Joico Joifull shampoo
Joico Body Luxe Shampoo designed for fine limp hair this luxuriously rich shampoo thickens with Oat Protein Complex while gently cleansing the hair. Hair looks and feels thicker and fuller and more responsive to styling.
Directions: Apply to wet hair and lather. Rinse thoroughly. Repeat if necessary. Follow with Body Luxe Conditioner, then a Body Luxe styling product.